With the Orange Metro 4G app, users could experience the fastest internet and have a lot of fun, making their subway ride a lot more interesting. Users could discover within the app music, movies, documentaries, audio books and games on the 4 networks of the Bucharest subway. The app could be accessed by scanning the QR code on the promotional posters at the subway. During its first two months, users could win an LG Pad 8.0 4G and a mobile subscription which included 12 GB of internet traffic.
Ad Agency: Publicis, Romania
Technical & Design Studio: Mind Treat Studios